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A $1499 Mattress for only $799?

Thursday, June 11, 2009

Some retailers throw inflated "retail price" out there to suggest you're saving hundreds of dollars at their "sale" price, when in fact they never sell anything at the "retail" price. I wouldn't blame you if you're skeptical when you hear Sherman's has a "$1,499 mattress" on sale at $799, so I'll explain. Our best Sealy Posturepedic mattress over the last 6 months is a model with traditional springs plus a pillow-top of latex and memory foam, and it's been a best seller at $1,499 for a queen set. It's so popular because it delivers the benefits of pressure-relieving foam, yet has the support and reliability of a traditional steel spring system. But with the economy the way it has been, fewer people this year have been spending that much on a bed; whether they need it or not for good sleep, when money's tight it can be tough to spend $1,500. So in April, we offered Sealy an order of three solid truckloads of this bed, in whatever color they had available, at a greatly reduced price so we could offer them at only $799. When business was booming for Sealy nationally they wouldn't have been able to accommodate us; but lucky for our customers they said yes this time! The result is we have the exact same bed we've been selling for $1,499 at only $799; the only difference is a different color cover (if you like the original cover better, it's still available for the $700 extra!). We're working through the second truckload right now, and at this rate we'll be out soon. Shop and compare; I think you'll agree there isn't a bed available anywhere that compares at this price.

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